I have found that there are two schools of people. Not so much those who like and those who do not like trailers, but those who are traditional readers and those who are not. Traditional readers are the ones most likely to use the back cover blurb, an excerpt or reviews to choose a book. They are established readers. They don’t need a trailer to get them to pick up a book. Though, many will watch them to see what’s coming up. And some trailers are really just announcements that the book is out. The
reader will buy it regardless.
What I term the non-traditional readers, are those who usually watch TV, go to the movies, play video games and spend far too much time downloading to their ipod. lol! You have to really reel them in to get them to pick up a book. With the number of readers shrinking and publishers doing all sorts of interesting things to get people to buy (does anyone really like those larger size books?) we have to acknowledge that we need to bring in more readers overall. Get them while they’re young! Like Brandi’s daughter!
If Book Trailers work the way they are supposed to, it won’t just sell books for the authors who buy them. It will bring in a whole new demographic. It will help bring those visual people over to books. It will remind them that they can watch scenes play out, in their mind. It would be great to have so many readers that all authors benefit, instead of having publishers and authors competing for current (and shrinking) number of readers. Even if you don’t like them yourself, or don’t use them, if they bring in more, new readers, aren’t they a wonderful tool? Of course there will always be those of us who love to go to our local bookstore, touch the pages, read the back copy, and enjoy the unique smell of coffee and books.
- Sheila Clover English
COS Productions
Here is one of COSs' new videos from author Patti O'Shea.
Read an Excerpt
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6 comments:
I would be classified a traditional reader but I've got to say I LOVE the COS book trailers. If the author is an autobuy for me the trailer will make me want the book even more. If the author is NOT an autobuy or one I've never read a well made trailer will either get me to want the book or not, depending on genre. I can honestly say that I have seen a few trailers that have either made me add a book to my to be bought list or made me move one to the top of my to be read pile. Yes, I have an iPod but I got it for my audiobooks. *G*
A COS trailer just makes want to buy the book more. I may be waffling on whether I want the book or not, and a well made trailer will capture my interest in purchasing the book.
I too am a traditional reader, never anywhere without a book in my hand. :)
Book trailers are wonderful tools for me to decide if I am going to buy a new author, or try a new genre. or an author I have tried before and had my doubts about.
I truly feel that everyone will be using them and watching them in the near future.
I have always enjoyed COS Productions book trailers...that is one way I look for a good book to buy. And I buy A LOT of books....I recommend a good book trailer for an author to peek interest in thier novel. Works for the readers. :-)
Circle of Seven is clearly the leader in the book video industry. With each trailer you can tell they identify what did and didn't work. It shows as there trailers continue to get better and better.
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