Wednesday, February 7, 2007

Video Spotlight: WILDE by Katherine Warwick

I'm Katherine Warwick and my first series of books revolves around the competitive sport of ballroom dance. In my second book, WILDE, Anna has set her sights on feisty, determined Jamie Wilde, a maverick who's just lost his dance partner. She offers to pay him to be her partner, and he thinks his troubles are over. He signs a contract to be hers, and soon discovers that she has more in mind than just dancing. She has been studying him, has intentionally chosen him to be an integral part of her future, a future that takes her away from a country where she is set to inherit a throne, and a life that she is desperate to break free from.


Friday, February 2, 2007

Video or Not

I have found that there are two schools of people. Not so much those who like and those who do not like trailers, but those who are traditional readers and those who are not. Traditional readers are the ones most likely to use the back cover blurb, an excerpt or reviews to choose a book. They are established readers. They don’t need a trailer to get them to pick up a book. Though, many will watch them to see what’s coming up. And some trailers are really just announcements that the book is out. The
reader will buy it regardless.

What I term the non-traditional readers, are those who usually watch TV, go to the movies, play video games and spend far too much time downloading to their ipod. lol! You have to really reel them in to get them to pick up a book. With the number of readers shrinking and publishers doing all sorts of interesting things to get people to buy (does anyone really like those larger size books?) we have to acknowledge that we need to bring in more readers overall. Get them while they’re young! Like Brandi’s daughter!

If Book Trailers work the way they are supposed to, it won’t just sell books for the authors who buy them. It will bring in a whole new demographic. It will help bring those visual people over to books. It will remind them that they can watch scenes play out, in their mind. It would be great to have so many readers that all authors benefit, instead of having publishers and authors competing for current (and shrinking) number of readers. Even if you don’t like them yourself, or don’t use them, if they bring in more, new readers, aren’t they a wonderful tool? Of course there will always be those of us who love to go to our local bookstore, touch the pages, read the back copy, and enjoy the unique smell of coffee and books.

- Sheila Clover English
COS Productions

Here is one of COSs' new videos from author Patti O'Shea.
Read an Excerpt
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